Planning your next website is similar to planning your previous websites. Before the web designer can even write a single line of coding, they must first have an outline and understand your goals and objectives for the website, and then have a well designed plan and sitemap at hand in case any problems arise. Unfortunately, many companies only focus on the wrong items when planning their new website.
First, your new website should be designed to capture your business objectives. It's important to plan your new website on what your business does and how you want your customers to find your website. A business needs to think like a customer; the website that represents you is the one that your customers will actually click on. A poorly planned website will lose your customers' trust and your online presence.
Second, it's important to plan your new website around a particular look. If your business is looking forward to an upcoming promotion or a major holiday, it's imperative that you have planned your site around this time. It may be better to use a template that's already built rather than wasting your time and money creating a website from scratch.
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Third, remember that the next new website is going to be an online presence, so you'll need to plan your site to support the technology. While it's OK to spend a little more on hosting for a site that supports a particular technology, don't go overboard; if you're not an expert at that technology, there's no way that your visitors are going to have the experience they expect when using it.
Fourth, once you've chosen a design and layout for your website, remember that you're going to want to tweak it based on feedback from your visitors. If you haven't done this yet, it's about time that you make it a priority. Most successful online business owners plan their website so that changes are made on a regular basis.
Your new website will become your online footprint and the face of your business. Take time to plan everything well and you'll not only end up with a site that looks great but also one that your visitors enjoy using.
Finally, once you've taken care of these first four steps, it's time to plan your new website. Remember that your new site needs to be both searchable and usable. You'll want to optimize your pages to make them user friendly and to encourage users to complete the most common tasks.
Planning your website from start to finish can be daunting and time-consuming, but the end result will be one that's pleasing to you and your visitors. With the right plan and some effort, you'll have a website that can last as long as you want it to, and one that provides maximum value to your online business.
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