For any website with traffic, it is essential to have a simple way to gauge its URL Rating. Hidden within the footer of the About the Site page, this ranking tool offers an up-to-date at-a-glance look at a website's backlinks profile. Each link pointing towards your website has a rating from one to 100, which represents the link's quality: the more positive links your website has, the higher your website's URL Rating.
A website's ranking is determined by how many people are clicking the links displayed within the pages, which are then sent off to other websites. By seeing how many people click on links and how many others click on links, web surfers can gauge just how important the links pointing towards your website are. The more important links you have, the greater your URL Rating will be.
However, the real beauty of URL rating lies not in how many people are getting to visit your website, but how many are clicking on those links to get to yours. The more people who click on your links, the more people who see the links. So, the more people who click on those links, the more people who click on the link leading to your website. There's no secret behind this basic rule of SEO.
Another great way to gauge your URL rating is to look at the quality of the links linking to your website. How many links actually get clicked by visitors? This is the only true way to judge how important your links are. However, for most websites, a few clicks will do. More than that is simply too many and will have little or no effect on your website's ranking.
You should also look at the types of links used in a link building campaign. If you are a business owner and you want to rank well in search engines, you'll want to use only natural backlinks. These links are links from other sites like blogs, newsletters, social networking websites and forums. You shouldn't worry about the source, since the source is irrelevant and will not affect your ranking.
The main purpose of your URL rating is to provide a basic overview of how many people are visiting your website and how many of those people are clicking the links. This information is invaluable in determining if your website needs any changes.
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